Newton’s 3rd Law
“for every action, there is an equal and opposite reaction.”
An open letter from GoalGen’s founder to the people we need most.
Plays with sound
Hey — thank you for coming this far. I think you might be exactly the kind of person we need.
So let me tell you why any of this exists in the first place.
Engagement pays $. Wellbeing doesn’t
Right now, the future of AI and our wellbeing is being decided by a small number of billionaires and a handful of companies with more money and computing power than most countries. They decide quietly, what “personalized” means for billions of people who never got a say or vote.
Most of what’s being built isn’t being built for you. It’s being built to hold your attention — to learn your patterns well enough to keep you scrolling, buying, coming back — not necessarily to help you build a better life. That’s not a conspiracy, it’s just how incentives work.
Time on app
4h 12m
+18% this month
Scroll depth
1,840m
+24% this month
Session returns
31/day
+11% this month
Your actual wellness
Not measured/ Don't care
No revenue attached
The result is a world where the systems that know the most about you often care the least about you — your sleep, your stress, your relationships, your money, your body, all reduced to signals that predict what you’ll click next.
I don’t think that’s good enough. Not for me, my loved ones, or society as a whole.
If AI is going to play a role in how people manage their health, their goals, their whole wellbeing — and it will, whether we like it or not — then I think the people it serves should have a hand in building it. Not as numbers in a database, but as actual architects designing the system, giving feedback and shaping the future.
That’s what this is.
Not a better version of the same system, a different one. A future where you own your data instead of feeding it to someone else's model.
My AI. My Algorithm is what we're building toward and it makes us the only real alternative there is.
We’re building GoalGen to be something closer to an operating system for human potential. One system, built to understand every part of our lives, not just the areas that are easy to monetize.
A powerful system like that shouldn’t be built without the input of the people that will use it. To do so we need a wide range of people with different backgrounds, different struggles, different expertise to contribute from the beginning.
A diverse founders group isn’t a nice-to-have feature for us. It’s the only path to creating true personalization.
GoalGen’s Early Access Program isn’t for everyone
We’re looking for two kinds of founders:
Group AOrdinary people working on something real — losing weight, getting their finances in order, building stronger relationships, healing from things that have held them back. If you're actively working toward a better version of your life, in any part of it, this is for you.
Lived experience
Group BWe're also actively bringing in the people who help others do exactly that for a living — coaches, therapists, trainers, and practitioners across every wellness dimension. Real expertise, in the room from day one.
Real expertise
Together, that mix of lived experience and real expertise, is what makes this actually work.
Because you’d be helping build something real, not just using it early, we wanted the reward to work differently too.
Every one of the first 1,000 founders gets their entire 6-month contribution back on completion. Not a discount. All of it.
Not sold, not invested — given. If GoalGen becomes what we believe it can, we want the early believers to reap some of the rewards.
Your founder code: 041776
Every founder gets a unique launch code that makes you a trusted entry point to bring in who comes next — and pays you real, automatically-tracked commission every time your code is used.
GG-FOUNDER-0041
Pro and Elite are what everyone else will pay. You never move off your founder rate — locked for as long as you’re a member.
Direct input into the product, the roadmap, and what gets built next. You're an architect, not a beta tester.
Our own fitness tracker test module, shipped to you. On us.
Founder-only merchandise — wear the fact that you were here first.
First access, at preferential rates, to new tiers and products as GoalGen grows.
Founders get first access to real opportunities as we grow because We believe our best team is the community that helped build this.
Every founder gets all of the above and more.
I won’t pretend this is a small ask. It’s six months, it’s real money, and it’s trust — trust that we’ll build this the way we’re telling you we will. All I can offer in return is the truth about why we’re doing it, and the seriousness with which we’re doing it. This letter is that.
If this is for you, I hope you’ll join us. If it isn’t, I’m still glad you read this far, and I mean that.
Either way — thank you for taking the time to actually think about this, instead of just scrolling past it. That, on its own, is rarer than people think.
With gratitude,
David "Det" Prest
Founder 01 · GoalGen
No countdowns, no tricks — just the terms.
First 1,000 founders
+ founder merch
Locked-in pricing and community — never really about the money
Sent straight to you after you join
Join, and you’re sent straight to a scheduled founder webinar to kick things off.
I’M INSecure checkout via Stripe. Limited to the first 1,000 founders.
Every founder gets the exact same benefits, unlocked on completing the 6-month term — pay across 6 instalments, or pay upfront and save $20.
$30
/month
$180 total over 6 months
The same 6-month founder term, just spread out — complete all 6 payments to unlock every benefit below.
Secure checkout via Stripe. Limited to the first 1,000 founders.
$160
$180
paid once
The same 6-month founder term, paid in full — complete the 6 months to unlock every benefit below.
Secure checkout via Stripe. Limited to the first 1,000 founders.
IT'S YOUR TURN
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